With Sonia Arista, David Stainback, and Mark C. Ray

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Isolating event indicators of digital and physical environments from one another often leads to two, or more, teams that begin operating with different tool sets, priorities, and processes. Connecting previously independent teams to a unified system standardizes process and ensures incidents are transparently communicated, while enabling anyone and everyone to understand how the incident affects their team and business in general. To achieve maximum resilience, organizations must recognize that digital and physical environments are becoming inextricably connected to one another by virtue of technological advancement- and embrace a more holistic approach to protect them.

In this interactive panel, Mark C. Ray, Sonia Arista, CISM, and David Stainback discuss:

  • Lessons learned from 2021, what to expect in 2022, and how to prepare for the future
  • The digital components of physical systems and ways that a cyber-attack can have physical implications
  • Implementing systemic resilience for streamlined incident response and crisis management.

About the speakers

Mark C. Ray: Partner, PwC

Mark Ray is an accomplished Cybersecurity professional and former FBI Special Agent with 25 years of law enforcement and security industry experience. As a Partner in PwC’s Cybersecurity and Privacy practice, Mark helps organizations prepare for, investigate, and recover from major cyber incidents and fraud events. He has extensive experience responding to large, high-risk data breaches and ransomware incidents across multiple industries around the world. Mark also helps clients assess their cybersecurity posture, including operational matters regarding people, process, and technology to improve resiliency to Cyber risk, helping them protect what matters to their business.

Prior to joining PwC, Mark was a Special Agent with the FBI’s Cyber Division, where he conceived, built, and led some of the FBI’s most preeminent criminal and national security cyber investigations. These multi-national investigations resulted in the dismantlement of several major international cybercrime organizations, including the SpyEye and Citadel malware crime rings, as well as the remediation of several high-profile data breaches across various industries. His investigations received distinguished recognition within the U.S. Government and the cybersecurity community, and received international attention, including featured stories in Newsweek and Wired, and a top-fold cover story in USA Today. Mark also served overseas as the FBI’s cyber liaison officer to the Netherlands and Bulgaria.

Sonia Arista, CISO, Everbridge:
Sonia Arista serves as Vice President and Chief Information Security Officer (CISO) at Everbridge, with global oversight of operational and product security and compliance. She brings over 20 years in IT program management and consulting in the areas of governance, risk and compliance, with the last 15 years focused on enterprise data protection.

Prior to joining Everbridge, Sonia was the Healthcare CISO and vertical lead for Fortinet and was a prior CISO at Tufts Medical Center and the Floating Hospital for Children where she was responsible for the development and management of Information Security programs.  She has also been contracted to serve as an interim CISO for several healthcare-related entities like Wellforce, Nuance Communications and Verscend Technologies. Her experience in information security leadership includes board-level advisement, incident response, and rapid program alignment to support growth associated with mergers and acquisitions.


David Stainback, Principal, PwC: 
Dave Stainback is a Principal in PwC's Forensic Services practice and leads PwC's Crisis Management practice in the U.S.. He has considerable expertise leading clients and teams through large, complicated crisis situations in addition to proactively identifying strategic threats to reduce the risk of future crises.

His commercial experiences have spanned the financial services, healthcare, insurance, retail and consumer, aerospace and defense, information technology, and utilities industries. He has advised through a wide range of crisis situations including cyber attacks, regulatory inquiries and investigations, compliance failures, and operational and reputational issues that draw wide public attention. Mr. Stainback is regularly called upon to lead some of the largest, most complex corporate crisis responses for PwC clients. He intertwines strategic decision-making and exceptional project management capabilities with an ability to truly understand the critical issues and specialized subject matter. As such, he has substantial experience managing crises and investigations with multiple, diversified work streams and teams of 200+ members.

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