James Podlucky, Industry Solutions Manager, Everbridge - Shawna Bruce, Director, M.D. Bruce and Associates

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The COVID-19 Pandemic has changed the way we respond to crises. Some incidents such as a pandemic can strain resources due to the long duration of the event. These events can bring a challenge to leveraging your emergency support functions to maintain continuity of operations throughout the event. Major disasters such as wildfires and floods, mixed with shorter duration critical events such as power outages and severe weather can quickly tax your available response assets and require collaboration to manage the full life cycle of the event. 2020 has shown us that these events can also run concurrent with each other and completely change the dynamics of a unified response to a disaster while maintaining a common operating picture.

This webinar will discuss the challenges associated with long-duration disaster response, the unified approach to multiple ongoing disasters, best practices for ensuring effective communications throughout an incident, and the ability to manage resources effectively.

Everbridge is an affiliate member of IAEM and the two organizations work together to provide best practices and strategic recommendations for public safety.

About the speakers

James-podlukcy-headshot.jpgJames Podlucky joined Everbridge in April 2020 as an Industry Solutions Manager. James started his career in the emergency management field after graduating from Embry-Riddle Aeronautical University in Daytona Beach, FL. Throughout his public safety career, he has worked at the city, county, and state level. He is a Certified Emergency Manager (CEM), through the International Association of Emergency Managers (IAEM) and a graduate of the Master Exercise Practitioner Program (MEPP), as well as the National Emergency Management Advanced Academy (NEMAA) with the Federal Emergency Management Agency (FEMA).

Throughout his career, he has served in many roles within various Emergency Operation Centers (EOC) for flooding events, the United States presidential inauguration, tropical storms, winter storms, Hurricane Irma, Hurricane Dorian, the World Rowing Championship and most recently the COVID-19 pandemic. James has innovated emergency management business processes and data analytics to provide situational awareness and a common operating picture when managing critical events.

shawna.pngShawna Bruce, CD, MA (DEM) Shawna Bruce brings 30 plus years of communications supporting emergency and crisis events both as an Army Public Affairs Officer (Canadian Armed Forces) and in the petrochemical sector (Dow Canada) to the conversation. Today, she works with clients to develop effective crisis communications teams, build strong media and community relations, and prepares those tasked with the PIO's role in a crisis. Shawna is an advocate for public safety and emergency communication and is a part-time instructor at NAIT in the Disaster and Emergency Management program and the Centre of Applied Disaster and Emergency Management.

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