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Successful crisis management depends on an organization's ability to execute and track critical communications. This means ensuring fast, efficient delivery of an important message as well as determining if recipients receive and understand its content. Measuring the recipient confirmation rate is an effective way to quantify success of these factors.
Everbridge analyzed message confirmation rates from our private sector customers (48,162 broadcasts representing 7.1 million messages) to produce our latest research brief, Measuring Critical Communications Effectiveness: An Analysis of Private Sector Broadcast Confirmation Data. In this brief you will learn best practices for enhancing broadcast efficiency. Those best practices include:
Optimizing for early message delivery is important
Using multiple communication paths is essential
Allowing recipients to set preferences boosts confirmation
Utilizing multiple paths & contact preferences is optimal
Download Measuring Critical Communications Effectiveness: An Analysis of Private Sector Broadcast Confirmation Data today!
Measuring Critical Communications Effectiveness: An Analysis of Private Sector Broadcast Confirmation Data
Discover Everbridge Original Research to Increase Message Effectiveness

