The Six Stages of a Crisis: Stage Four, Management

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When an emergency happens, employees, customers, and partners need clear, specific instructions on what to do next, and how to keep safe. But dealing with a stressful event makes it harder for many people to process information. How do you ensure that your messages are received, and understood, in a time of crisis?

In this paper, communication expert Dr. Robert Chandler summarizes key recommendations for ensuring your messages account for the emotional, physical, and cognitive state of contacts, and the rapidly changing conditions of a crisis.