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The Warning Phase is the first stage of a crisis – and often the most critical for emergency notifications. The Warning Phase notifications may be last instructions, reminders, and notices that are communicated before the chaos and confusion of a disaster or emergency springs forth. Even subtle differences in messages may result in either motivating your audience to act in a preferred manner or might unintentionally frighten them and have negative or undesired ramification.
In this paper, Dr. Robert Chandler summarizes five key recommendations for ensuring your communications during the warning phase are clear, efficient and impactful to your recipients when it matters most.
The Six Stages of a Crisis: Stage One The Warning Phase