Why Messages Fail

Ensuring Information Flows During Emergencies

Claudia Dent, SVP of Product Management, and Tom Crane, Senior Solutions Consultant

When your organization faces a crisis, the flow of information is critical to coordinating the response and mitigating harm. In the heat of an emergency, you count on communication being received, internalized and acted upon. Understanding why messages fail will allow you to take action now to prevent future communication breakdowns.

Now available on-demand, Why Messages Fail addresses two primary message failure points:

  1. Message Content – Discover tips to writing messages that are easily understood, convey proper context, and result in desired actions
  2. Message Infrastructure – Evaluate the potential effects on public infrastructure during and emergency and ensure your technology is reliable, scalable, and can be deployed quickly for crisis communications.

Register for the webinar: