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For event managers, whether in the private or public sector, the ability to effectively share information with attendees, stakeholders and local residents is critical. Incidents from missing persons, traffic, parking bans or even large scale emergencies can arise at a moment’s notice. In addition to traditional communication paths, event managers can increase the reach of their messages with keyword based opt-ins.

 

In this paper, Keyword is the New Hashtag: Improving Event Management with Effective Communication, you will discover how organizations can reduce communication gaps, ensuring information is shared effectively. Topics that will be covered include:

  • What is an event keyword?
  • How are keyword opt-in's are leveraged?
  • Why are keywords are important for event management?

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Keyword is the New Hashtag: Improving Event Management with Effective Communication