APAC CEM Webinar Series

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October 28, 2020
10:30am IST | 1pm SGT/HKT | 4pm AEST

In today’s increasingly mobile world, organizations are challenged with managing critical incident preparedness, communications and response.

Everbridge transcends this challenge by enabling any organization to leverage a single, integrated view for managing and responding to enterprise risk across business continuity, employee/asset safety, supply chain and business resiliency.


Unifying its Visual Command Center (VCC) software with its entire suite of CEM applications provides organizations with the most comprehensive, end-to-end operating environment to take an ‘Assess, Locate, Act and Analyze’ closed loop approach to managing critical events.

This unified solution enables organizations to:

  • Assess – detect and gain situational clarity about a threat and its potential impact to people and assets;
  • Locate – pinpoint key stakeholders including responders and resolvers, those in an impact location, and others that need to know, i.e. government officials and business executive teams;
  • Act – initiate and manage automatic incident communications workflows to quickly and decisively mitigate or eliminate the impact of a threat;
  • Analyze – conduct analysis on actions taken to understand patterns and improve outcomes and preparation for the next critical event.

This end-to-end approach enhances an organization’s ability to proactively anticipate threats to their people and assets and take actions such as adjusting supply chains and travel schedules to avoid risks. It also enables an organization to reduce cycle times in identifying threats, initiating response, and confirming that their people and assets are safe.

About the speaker


Graeme Orsborn
Vice-President, Critical Event Management - Everbridge

Graeme brings with him over 15 years of experience within the communications, cyber security, governance, risk and compliance (GRC) industries. He has a demonstrable track record of success across multiple industries across the globe, recently he started Everbridge’s Asia Pacific business from scratch developing multiple markets within the region.

Graeme is now responsible for the strategic solutions at Everbridge within the International market, all regions excluding the US & Canada. This includes the launch of Critical Event Management which Graeme had previously pioneered in Asia Pacific. In this role Graeme interfaces with Everbridge’s existing client base as well as channel partners and new clients to drive awareness of “CEM” and the value it brings to businesses in both people protection as well as business operations.

Prior to this Graeme was responsible for launching, building and running the Asia Pacific business unit within Everbridge. Responsibilities included revenue delivery, go-to market strategy and execution, new market entry and expansion as well as day to day operational management.

Before moving to Asia, Graeme spearheaded the Account Management function for Everbridge International where he created a comprehensive Client Life-cycle Management process and completed the integration and migrations following the acquisition of Vocal.

Graeme speaks frequently to professional and educational groups; he also works closely with industry groups in an advisory position and has an interest in Digital Transformation, Big Data & AI Technology.

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