Command the narrative

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The media filter can cause misunderstandings and distortions of police activities such as officer involved shootings and other uses of force. Making sure the public has proper information and context isn’t just a PR play; it is critical part of public service. Mass notifications can provide a direct source of truth, helping you shape public understanding and media narratives.

Join Mike Parker, Commander with the Los Angeles County Sheriff's Department (retired), as he presents Communication Strategies for Media Relations. He discusses notifications that can help you:

  • Influence stories early in the incident lifecycle
  • Provide media resources 
  • Refute false and misleading stories and get the right story out
  • Facilitate ongoing effective information exchange
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Michael Parker created and implemented the internal and external communications and social media strategy for the Los Angeles County Sheriff's Department (LASD) from 2009-2014, and again in 2015. After 32 years of service, he retired in 2017 as Commander of the LASD Personnel and Training Command. In 2012, he received the "Community Preparedness Heroes Award" from FEMA, and in 2013 he received the "Community Preparedness and Resilience Champions of Change Award" from The White House.

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