Why are some warning messages followed, while others are ignored or misunderstood? Why do some messages make it through to your audience, whereas some do not? To create messages that are successful, it is important to understand both the characteristics of your audience – preferred modality, location, etc., as well as the characteristics of each of your messages. It is also necessary to ensure you have the right infrastructure to support your message delivery, during any type of incident.

How well do you know your audience? What is their level of knowledge and attitude traits? What can you do to improve your messages?

Join crisis communications expert Dr. Robert Chandler, author of the book Emergency Notification, as he delves into message creation strategies.

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