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Mobile devices and social media applications such as Facebook and Twitter are now at the forefront of emergency communications for residents. However, recent studies show that social media is not included in most emergency communications strategies. So what can public safety agencies do to increase their social media presence?
Everbridge conducted a survey of over 400 organizations through out the public and private sector to see how emergency planners used social media for community engagement during a crisis. Among the organizations surveyed, 125 corporate, 155 government and 84 healthcare.
In this white paper, Report: The Social Media Gap in Crisis Communications, learn about the changing attitudes towards social media in crisis communications including:
- Results of the survey analyzed with key takeaway points
- Checklist to get started with integrating social media into an emergency plan
- The value of an engaged community during a crisis situation