Your organization’s reputation is valuable and vulnerable, especially in the age of social media and instant communication. Will your post-crisis actions restore trust and confidence … or cause further damage to your organization’s reputation?

“If an event occurs that damages a company’s reputation, it can be further damaged if it takes too long to respond, unsuccesfully attempts to shift blame, makes promises that can’t be met, or fails to understand all facets and implications of the situation.”

Dr. Robert Chandler,
Director, Nicholson School of Communication
University of Central Florida

From Enron’s inauspicious failure to Japan's nuclear mishap to government officials’ misuse of social media, message strategies are the proven polish for tarnished reputations. With proper preparation and the right message, damage can be minimized and organizations can recover.

In this Expert Insights Brief, noted crisis communications expert Robert Chandler, Ph.D. Director, Nicholson School of Communication at the University of Central Florida, shares what to communicate after a crisis is over to help salvage your organization’s reputation.

• How to transform crisis into confidence
• Different communication strategies
• What types of messages help you get back into the good graces of your constituents
• Importance of message mapping


Download This Brief to Learn:

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