Modernize Your Social Strategy for More Effective Public Safety Notifications
Available On-Demand
Social media has transformed the public’s expectations of communication methods and frequency. This poses significant challenges for and opportunities to improve crisis communication. Utilizing social media for crisis management requires an understanding of how information can interplay with platform capabilities to facilitate two-way communication in near real-time.
Join Mike Parker, independent consultant and former Commander of LA County Sheriff’s Department, as he presents critical concepts in social media and crisis communications, framed through real-world examples of police agencies using social media to swiftly and accurately address crisis incidents. He will review concepts such as:
- Major incident management
- Severe weather communications
- Missing or wanted person communications
- Addressing public fear
- Crisis Prevention
- Strategic Listening
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Michael Parker created and implemented the internal and external communications and social media strategy for the Los Angeles County Sheriff's Department (LASD) from 2009-2014, and again in 2015. After 32 years of service, he retired in 2017 as Commander of the LASD Personnel and Training Command. In 2012, he received the "Community Preparedness Heroes Award" from FEMA, and in 2013 he received the "Community Preparedness and Resilience Champions of Change Award" from The White House. |